Category: Alberta

The Business Link

The Business Link is a not-for-profit organization supported by the Government of Canada (through Western Economic Diversification) and the Government of Alberta (through Finance and Enterprise). While most services are free, a small fee may apply to certain publications, seminars and other enhanced services. Just click, call or visit us now in our Edmonton and Calgary locations to connect to the information, support and advice you need to help you succeed in business. We also work with a network of business development centres across the province to ensure you have access to resources in your region.

Your first stop for business information and resources in Alberta

Thinking
Do you have a great business idea, but don’t know where to begin?

Starting
Are you ready to take the first steps to start your own business?

Growing
Do you want to expand your business or make your operation more competitive?

Transitioning
Are you thinking of selling or closing your business?

No matter what stage of business you’re at, or where you live in the province…The Business Link is your first stop for business information and services in Alberta.

Business Link – Marketing

Promotional Strategies

When entrepreneurs’ initially consider marketing their business, product, or service, they typically only think of advertising as a feasible means of promotion. The reality is that there are a variety of other promotional strategies that can be utilized including: sales promotions, direct marketing, personal selling, public relations, social media, e-commerce, among many others. In order to determine which approach is best for your business you need to first research and understand your target market. This assessment will aid in delivering maximum results. For additional ideas, please visit Ways to Promote Your Product or Service

No matter what stage of business you’re at, or where you live in the province…The Business Link is your first stop for business information and services in Alberta.